MG Windsor EV FY2025-26 sales
JSW MG Motor India closed FY2025-26 with total domestic sales of 72,925 units, up from 62,167 units in FY2024-25. That’s a 17 per cent year-on-year gain, and it’s enough to place MG eighth in the overall passenger vehicle manufacturers’ standings, ahead of Honda, Renault, Volkswagen, Nissan, Citroën, and Jeep.
Solid numbers on paper. But dig one level deeper, and the story gets a lot more interesting, and a little complicated.
Also read about the Sub-4 meter SUV Sales of March 2026.
Windsor Did the Heavy Lifting. Almost Entirely.
Let’s be direct: this was Windsor’s year. The MG Windsor EV shipped 46,720 units in FY26, up from 19,394 units in FY25. That’s a 141 per cent jump. For a single model to nearly triple its volumes in one fiscal year is genuinely impressive, and it carried the entire brand on its back.
The Windsor accounted for roughly 64 per cent of MG’s total FY26 sales. Remove it from the equation, and MG’s overall volumes would have dropped, not grown. That’s the kind of dependency that raises questions, and it’s a conversation worth having.
Why is the Windsor working? A combination of things. SUV-like proportions, a feature-rich interior, and MG’s “Battery as a Service” ownership model, where buyers can own the car without the battery and lease it separately, made the entry price attractive in a market where EV sticker shock is very real. Indian buyers responded. One of the top-selling electric passenger vehicles in the country last fiscal year. That’s not a small achievement.
Standout numbers from FY2025-26:
- MG Windsor EV: 46,720 units, up 141% YoY, accounting for ~64% of total brand volume
- MG Comet EV: 10,292 units, essentially flat at +1% YoY, but steady is underrated
- MG Hector: 9,003 units, down 42% YoY, signalling real pressure in the midsize SUV segment
The Rest of the Lineup Is Struggling
Here’s where MG has a problem. The Windsor’s rise has coincided with a sharp decline across almost every other model.
The Hector, once the face of the brand in India and its volume workhorse, dropped from 15,620 units to 9,003 units, a 42 per cent fall. That’s not a blip. The midsize SUV segment has become extremely crowded. Tata Harrier, Hyundai Creta, Maruti Grand Vitara, Skoda Kushaq, buyers have no shortage of solid options, many with stronger dealer networks and better resale value perception.
The ZS EV finished at 5,579 units, down 21 per cent from 7,042 units in FY25. With the Windsor sitting right below it in the lineup and offering a more compelling ownership proposition, the ZS EV has a positioning problem that pricing alone can’t fix.
The Astor’s numbers are almost jarring. From 8,227 units in FY25 to just 1,212 units in FY26, an 85 per cent decline. The compact SUV space has only gotten more competitive, and the Astor never quite found its footing against the Creta and Seltos. At this point, it’s likely a product headed toward discontinuation or a significant overhaul.
The Gloster ended FY26 with 119 units. For context, that’s roughly 10 units a month across the entire country. With the Majestor expected to take over as MG’s flagship ICE SUV, the Gloster is clearly in end-of-life territory.
What This Really Means for MG
MG is, right now, an EV-first brand whether it intended to be or not. The Comet EV’s consistency (10,292 units, nearly identical to last year) adds another data point, MG’s electric vehicles are holding or growing, while its ICE lineup shrinks.
That’s not necessarily a bad strategic position going into FY27, especially as India’s EV infrastructure continues to improve and awareness grows. But a brand that relies on one model for two-thirds of its volume is walking a tightrope. Any demand slowdown for the Windsor, whether from competition, supply issues, or a new rival, would show up immediately in the total numbers.
A new product refresh or two would do MG a lot of good. Rumours of updated models and new launches for FY27 are already circulating. They need to land well.
Which was MG’s best-selling car in FY2025-26?
The MG Windsor EV was the clear bestseller, with 46,720 units sold in FY26, a 141 per cent jump over the previous year. It alone accounted for around 64 per cent of MG’s total annual volume.
Why did MG Hector sales drop so sharply?
The Hector fell 42 per cent to 9,003 units, largely due to increasing competition in the midsize SUV segment from brands like Tata, Hyundai, and Maruti. The segment has become one of the most contested in Indian passenger vehicles.
Is MG becoming an EV-only brand in India?
Not officially, but the numbers are pointing that way. In FY26, MG’s EVs (Windsor + Comet + ZS EV) contributed over 85 per cent of total sales. The ICE models, Hector, Astor, Gloster, are all declining, some sharply.
Stay tuned and follow up for more.