Maruti Victoris Aurum Edition price
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Maruti has launched an Aurum Edition of the Victoris, and the headline number is small. The Maruti Victoris Aurum Edition price is ₹22,990, which tells you straight away what kind of special edition this is.
What the Aurum Edition Actually Is
The Aurum Edition is an accessory pack for the Victoris Strong Hybrid, launched to mark the SUV’s first anniversary, as Rushlane reported. The ₹22,990 is on top of the price of the car. Maruti has announced no mechanical changes and no change to the price of the car itself. The reports we reviewed do not say whether the kit is limited in time or numbers, so ask your dealer before assuming it will stay on sale.
Outside, the kit adds copper-coloured inserts on the front, side and rear skid plate designs and around the wheel arches. Chrome pieces go on the front grille, fenders, bumpers, body-side mouldings and door visors. Inside, you get all-weather 3D cabin mats, a 3D boot mat and a rear sill guard.
The Real Story Is the First-Year Sales
The kit is a decent excuse to look at what the Victoris has done in twelve months. Cumulative sales from September 2025 to September 2026 stand at 1,47,602 units, an average of about 11,354 a month. Monthly sales have stayed above 10,000 units for every month from January to September 2026.
In January to September 2026, the Victoris sold 1,11,335 units. That puts it second among SUVs behind the Hyundai Creta, whose combined petrol, diesel and electric volume was 1,43,424 in the same period. Including October, Maruti says the Victoris has crossed 1.5 lakh sales and claims it is the fastest new passenger vehicle in India to reach 1 lakh and 1.5 lakh.
Monthly rankings tell a slightly less flattering story. In September the Victoris sat outside the all-India top ten, a point we dug into in our Victoris sales September 2026 analysis.
How Far Behind the Creta Is the Victoris?
The Creta’s combined petrol, diesel and electric volume of 1,43,424 units is 32,089 units ahead of the Victoris over January to September 2026. That is a real gap, but it is close enough that a strong festive quarter could narrow it. The comparison is not like for like, because the Creta figure includes its electric version. It does show how quickly a new nameplate can reach the top of the SUV tables when the sales network is behind it.
Is ₹22,990 Fair for These Accessories?
Accessories are one of the highest-margin lines in a car showroom, so check what you are paying for. The 3D mats, boot mat and sill guard are genuinely useful in an Indian monsoon. The chrome and copper pieces are cosmetic, and some buyers will find them loud on a car that already looks premium.
The sensible move is to ask the dealer for an itemised list. If you only want the mats and sill guard, buying them separately may be cheaper. Ask also whether the kit is fitted by the dealer and whether it affects the car’s warranty. Going by the launch details, the kit is meant only for the Strong Hybrid, so buyers of other Victoris versions cannot use it as sold.
What This Means for Indian Buyers
If you are already booking a Victoris Strong Hybrid, the Aurum kit is a convenience, not a reason to choose the car. A family in Pune or Ahmedabad weighing the hybrid against the CNG should spend its attention on running costs, which is the ₹3.5 lakh question we covered in Victoris CNG vs Hybrid.
If you are choosing between the Victoris and the new Hyundai Bayon, this kit does not move the needle either way. Choose on price, features and waiting time. Our Bayon vs Victoris comparison sets out what to check.
Final Verdict
The Victoris Aurum Edition is marketing in a bag. It does not change how the car drives, how efficient it is, or what it is worth at resale. For ₹22,990, you get a respectable set of protective and cosmetic bits, and nothing more.
Buy it if you like the copper accents and want the mats fitted by the dealer. Skip it if you want value, and pick only the pieces you need. The Victoris does not need a special edition to sell, as its first-year numbers show.
What is the Maruti Victoris Aurum Edition price?
The Maruti Victoris Aurum Edition price is ₹22,990 for the accessory kit. That amount is separate from the ex-showroom price of the Victoris Strong Hybrid.
Does the Aurum Edition change the engine or features?
No. Maruti has announced no mechanical or feature changes. The kit adds cosmetic inserts, chrome accessories, 3D cabin and boot mats and a rear sill guard.
How many Victoris has Maruti sold in its first year?
Maruti sold 1,47,602 units between September 2025 and September 2026, and the company says the total has passed 1.5 lakh with October included.
Should I buy the Aurum kit or pick accessories separately?
Ask the dealer for an itemised list first. If you only need mats and a sill guard, buying them separately may cost less, while the full kit suits buyers who want the copper styling.
Stay tuned and follow up for more.
